Shoe reselling becoming big business

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Connor Gunn '23

Giovanni “Gino” Kristo ’22 poses with his Jordan 1’s he plans to sells to his customers

A thunderous wave is pushing around a door of a small store. They have been there for a day or more waiting for one thing, when the doors open the store is flooded with shoe heads. With the explosion of the shoe market many today are hoping to join in and make a few dollars by selling the newest and exclusive shoes in the second-hand market.

“I have always liked shoes and have been intrigued by them and how people wanted the newest ones,” senior Kyle Pezold said. “When I got into high school, I realized that it could be a profitable business that can actually make a good amount of money from it even.”

The sneaker resale industry in the US is worth $2 billion and experts expect that globally it will explode up to $30 billion in eight years. With the amount of money on the table, many sellers are trying new methods to sell their products as fast as possible. Senior Giovanni Kristo uses social media to sell his shoes with his Instagram page heatcheck314.

“I could sell a shoe up to like once a day almost,” Kristo said. “Say I get a specific Jordan that’s a high-end Jordan at the time, I could get a sale within a day to a week just depending on who wants it, what price I put it at, and how much money I’m willing to make or lose.”

I like that everyone has their own different style and unique way they express it with their outfit with their shoes usually saying a lot about them”

— Giovanni Kristo '22

Brands like Nike and Adidas have started to focus on large niches with their shoes by networking with other companies like Ben & Jerry’s and Waffle house, cultural icons like The Simpsons and the Cookie Monster, and celebrities like the rapper Travis Scott and Kanye who has his own brand named Yezzy.

“I like that everyone has their own different style and unique way they express it with their outfit with their shoes usually saying a lot about them,” Kristo said. “You know; people are doing the same thing I’m doing but everyone’s doing their own different way, and they’re making their own money off of it and taking different approaches. So I think that’s a cool thing that shoe trading has become popular.”